LEASEPLAN ROMANIA – TURNOVER GOES UP 21% IN 2011
PRESS RELEASE
Bucharest, 18 January 2012 – At year end 2011, LeasePlan Romania reported EUR 30.982 in turnover, an increase by 21% compared with the same period in 2010. In 2012, LeasePlan is considering an investment of EUR 30 million in the purchasing of new vehicles.
"In the course of 2011, a lot of companies have considered the option of cutting expenses by outsourcing fleet management services. Their decision had a positive impact on overall market growth and the development of our company. The organic growth of our client’s fleets is a sign of appreciation for the partnership established with LeasePlan. In 2011, we were also able to attract new clients, with the help and support of our dedicated, motivated and focused team.”, said Bogdan Apahidean, Managing Director of LeasePlan. “One of our goals for 2012 is to provide more services meant to improve client satisfaction, including the optimization of internal processes,” Bogdan Apahidean added.
In 2011, the company’s portfolio has gone up 57% compared with 2010, to EUR 57.756 million.
By the end of 2011, the total number of vehicles managed by LeasePlan has reached 6,267, up 30% compared with the previous year. Of the total number of vehicles in LeasePlan’s fleet, 5,704 are managed under full operational lease agreements, while 61 are managed under net operational lease agreements (i.e. only financing was provided). The other 502 vehicles are subject solely to fleet management services.
“For 2012, we are planning a 20% increase in our vehicle fleet, to 7,400. We are expecting to see the same fleet structure, given that the current structure is an almost perfect match to the structure of the car market. We will also invest up to EUR 30 million in the purchasing of new vehicles and LCV’s (max. 3.5 t).”, also stated Bogdan Apahidean, Managing Director of LeasePlan.
A survey conducted in 2011 by TNS at the request of LeasePlan, which focused on client behaviour and loyalty, showed that 90% of LeasePlan’s clients are satisfied with the services provided by the company in the previous year. Client satisfaction was on an upward trend, with 60% of LeasePlan’s clients describing the company’s services as very good or excellent, compared with 44% in 2010. At the same time, the customer loyalty index (TRIM)[1] reached 77 points, 11 points up compared with the previous year. Loyal clients account for two thirds of the company’s client base.
LeasePlan Romania’s client base comprises more than 160 companies in industries such as: energy, financial services, FMCG, IT&C, pharmaceuticals, etc. Some of the most significant LeasePlan Romania clients are: OMV PETROM SA, Ursus Breweries, CEZ Romania, BCR, Bancpost, Coca-Cola HBC Romania, METRO Cash & Carry Romania, Silcotub, IBM Romania, etc.
[1] The customer loyalty index was determined considering the following variables: overall rating, recommendation, repeat purchasing of products/services and competitive advantage.
